1. Please create an introductory blog post designed for your revised (Primary Audience ). (15 marks)
a. This post should:
i. Introduce the WIZPR Ring
ii. Explain how it benefits the audience.
iii. Highlight the impact of the product and how its features will impact/help the Audience.
iv. Encourage readers to engage with the campaign—whether through social media, signing up for the waitlist/purchase, or sharing the message.
v. Include clear calls to action (CTAs) to drive further engagement.
Blog Copy:
3 Ways AI Smart Rings Boost Your Productivity
AI rings are changing how people manage their day. With just a voice command, you can take notes, manage your schedule, and control your home without ever touching your phone.
- Never Lose Your Notes
We all spend too much time managing notes that make no sense an hour later. AI rings like the WIZPR ring let you speak your note with just a whisper and handles all the organization for you. No typing or extra steps.
- Have A Personal Assistant Everywhere You Go
Managing your schedule takes time you don’t have. AI rings have a built-in agenda that tracks your day and tells you what’s next without even having to take out your phone.
- Smart Ring, Smart Living
AI rings like the WIZPR ring can connect to your smart home devices, letting you control your house with your voice. It can dim the lights, start a movie, lock the front door and even more. You don’t even have to lift a finger.
Share this with someone who could use a productivity boost.
Blog sample:
You will be marked on the content and your answers to the questions below.
- Please provide your content and explain your planning thought process.
For the blog, we are building content to attract awareness, as it follows through the top-of-the funnel. Our goal is to not sell the WIZPR ring directly, in a sales pitch, but rather subliminally, outline WIZPR in an authentic tone. The blog follows a structure by using plain language, F-pattern, headlines, headers, and a clear CTA. Our plan was to give WIZPR an introduction into the AI ring market, and outline how it differs from the rest that sets it apart. We also aim to establish WIZPR as a thought leader in the market and an authority on AI Rings. When approaching our target audience we recognize the major concerns revolve around organization and time management so by highlighting the key benefits of AI rings for people and suggesting to them WIZPR ring is the best ring to get these benefits they feel they are learning and not just being sold to and that the choice to buy an AI ring was their idea, they just so happened to choose WIZPR.
- How it meets our objectives.
The blog meets our objectives of bringing awareness of WIZPR using top of funnel informational content. With the CTA being focused on sharing and spreading the post we have designed it to increase attention on the article which drives increased traffic to the blog and increases our blogs DA (Domain Authority). By providing an opinion on a real conversation we are more likely to drive organic traffic to the site as the headline and content are heavily based on. It introduces the concepts of AI rings, then transitions into the WIZPR ring as a link into the new WIZPR website. The blog highlights the impact of the product and how the features will impact the audience
- Your calls to action and justifications.
The CTA is driving users to share and engage with the content by encouraging sharing with friends. The reason for this CTA is that we are trying to build top of funnel awareness and therefore spreading the blog builds more attention and creates further reach. It’s also designed for the consumer to do some work when it comes to deciding who may need the product itself, basically free advertising. It turns organic searches into free referral links from social media by capitalizing on user engagement.
- Please provide in-depth justifications as they relate to elements discussed in class.
The headline uses gain to have the user want to read more. By writing the article as an opportunity to find out how AI rings can boost their productivity they will see it as a net positive to find out. For the target audience who is actively seeking productivity tips and tricks this is the best way to build awareness and get the user to engage with the content itself. The headline uses an odd number and a statical fact that would make them open the headline, since numbers are eye-candy.
The content is easily scannable and reads clearly. Immediately telling the reader what they gain from reading the content and what they could possibly lose if they don’t. We highlighted three key benefits that would relate to the target audience which are advancements in note taking, personal assistance, and how the smart ring integrates with their smart technology. The content is designed to not feel like promotional material rather an informational top of funnel piece that positions WIZPR as an authority in the AI ring market.
2. To facilitate our ad network advertising, we have to provide the content for three digital display ads (banners). You will be required to write the content for a “four frame” banner in multiple sizes to encourage people to learn more about the WIZPR Ring. You will be required to develop a visual storyboard for each banner. Please separate each banner on its own page with the following: (15 marks)
Display Ad Sizes
| 300 X 600 | 160 X 600 | 468 X 60 |
Please include:
a. Banner size.
b. Content presented in separate frames.
c. The goal of the banner.
d. Reasoning and justification for each banner as it relates to topics covered in class.
e. In-depth explanation of your planning process and reasoning. Destination plan.
2. a. Banner size.
Banner 1:
300 X 600 – Half Page
b. Content presented in separate frames.
Storyboard: Focuses on the WZPR ring being fully discrete and optimized
c. The goal of the banner.
The goal of the banner is to outline the WIZPR’s ring benefits of the ring discreetness. The banner gives a snippet of what the ring is about and builds interest. It builds interest to the target audience and uses a very small word count to keep it simple. It builds curiosity and intrigue and encourages the audience to learn more. It highlights the benefit of the AI assistant on your finger that will help you manage your job with discretion and optimization.
d. Reasoning and justification for each banner as it relates to topics covered in class.
The font used for the banner is gotham. “Gotham is the most used font used on display ads.” (Scott Briscoe, W13 – B- Banners in 2026 (W26). pdf, Slide 36). With the font, it helps with reliability and is modern. The banner uses dark text against a light background, for example the CTA. The CTA button is a white background and the text is in blue to stand out against. The display ad follows the outline of a banner, with the logo, image, content and the CTA.
e. In-depth explanation of your planning process and reasoning. Destination plan.
Our planning process was to prioritize the WIZPR ring’s discreetness. Each of the frames outlines the benefits of the product. The first frame focuses on the ring being fully discrete. The second frame mentions how the ring is optimized. The third frame text is “Your AI Assistant on Your Finger”, which demonstrates that the WIZPR ring is primarily focused on carrying messages through AI integration. The last frame is the call-to-action, to learn more, for those to click onto the button of the display ad.
a. Banner size.
Banner 2:
160 X 600
b. Content presented in separate frames.
Storyboard: focuses on how it benefits those who are busy
c. The goal of the banner.
The goal of the banner is convenience. We wanted to showcase that the ring is functional and you can bring it anywhere with you, especially during busy times. WIZPR fits into your everyday life and the goal of the banner helps encourage people to take the action and learn more about the ring. The banner promotes how you can take the ring and speak into any environment. It showcases that the woman is using the ring on public transportation. Each frame shows the usage of the ring and how it helps you be more productive. As a result, the user is led into the CTA.
d. Reasoning and justification for each banner as it relates to topics covered in class.
Each frame uses a minimal amount of 7 words or less to capture their attention. This content helps those skim through information quickly, so the message is delivered clearly and it is concise. The first frame starts with “On the Go”, which demonstrates someone who is busy and needs something quick. It targets those who are also commuting far distances, and need a way to get work done in a proficient manner. The second frame expands from, “On the Go” into “Or at home”. This frame showcases that you can work anywhere based on their lifestyles, no matter where they are. The third frame outlines how, “You Can Get Your Best Work Done”. With that point given, the rings are determined to have your work done with the best results. The last banner is the CTA, which gives the audience a direction to go to after they see the display ad.
e. In-depth explanation of your planning process and reasoning. Destination plan.
The plan of the banner was to interest the audience by having a different message on each frame. Each frame focuses on prioritizing the benefits over the features. With this banner ad it begins with introducing how someone can be in a rush or no matter where they are, their best work can be done with the WIZPR ring which delivers value to the audience. From learning what the ring can do for you, will attract the audience into discovering how or what else, can this ring can help you benefit from. Each frame flows into a direction, where we want the audience to follow thoroughly. As a result, the CTA is a landing page of the product specifications.
a. Banner size.
Banner 3:
486 X 60
b. Content presented in separate frames.
Storyboard: more than a gadget but also a luxury must have
c. The goal of the banner.
The goal of the banner is outlining that the WIZPR ring is a fashion statement and it is more than a gadget. The banner captures how there are different benefits that the WIZPR ring has. Each of the frames guides the audience from awareness into an interest, and with the CTA will lead them into the landing page. The banner builds curiosity gaps with why the WIZPR ring is blowing minds and makes the audience peak their interest. The overall goal is to persuade the audience that the WIZPR ring can be both stylish and uses AI.
d. Reasoning and justification for each banner as it relates to topics covered in class.
The first frame emphasizes that the WIZPR ring can be a fashion statement with its stylish design. The second frame builds interest to the audience by stating that the ring itself is “AI refined”. With the third frame, creates a desire for a need for the audience. From stating that the ring is “blowing minds” builds an emotional appeal of excitement. The last frame has an animation of an arrow key directing to the CTA, to learn more about the specifications of the product. Each content of the frame is short as it has 2 seconds of attention and each content is 6 words or less, which brings in their attention quickly.
e. In-depth explanation of your planning process and reasoning. Destination plan.
The banner uses a combination of benefits of it being a fashion statement, innovation and how it builds excitement. Each frame is planned to direct the audience into a direction from a stylish design, AI refined, the WIZPR ring is blowing minds, then into learning more.
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