Part B Question 1

1. Headline Variation (12 marks) 
Using the article from Part A, Question #1, you are to create three (3) different headlines. Each headline must emphasize a different headline element discussed in class. (3X4=12 Marks) 

For each headline: 

a) Include the Headline 

b) Explain your reasoning 

c) Reference specific class concepts 

Headline #1 – Numbers 

Headline: Top 5 Skin-Care Trends of 2026 That Have Us Going Back to Basics

Reasoning: For this headline, I used a specific number, which is an element we discussed in class. This is used as a way to help increase engagement by including “Top 5” lets readers know that there will be 5 trends listed in the article. I chose the number 5 instead of a bigger number like 10 because most people don’t want to read much, so simplifying it to only 5 can get more people to click and read. Additionally, using numbers creates curiosity in readers because they are the top 5 trends, prompting them to wonder what they are. 

Class Concept: Using creative, specific numbers and data in your headlines. We learn in class how numbers can help increase engagement in your headlines. 

Headline #2 – Call for Attention

Headline: Stop Overcomplicating Your Skin Care! Trends This Year Are Going Back to Being Basic

Reasoning: This headline is written to get the reader’s attention. We discussed in class how a headline needs to capture readers’ attention when they’re scrolling through a ton of headlines. That very first word in the headline is important for this, so using a word like “Stop” can easily help get a person’s attention. Starting the headline off by telling them to “Stop Overcomplicating Your Skin Care!” speaks directly to them, making it more engaging. When a headline feels personal, like it’s speaking to you, it makes you stop and think for a second, “Maybe I am overcomplicating my skin care routine.” This makes the article feel way more interesting to read and stands out to someone when scrolling through all these articles. 

Class Concept: How headlines need to grab the readers’ attention when scrolling through large amounts of content. 

Headline #3 – Power Words for Curiosity

Headline: The Secrets Behind This Year’s Skin Care Trends

Reasoning: For this headline, I went with full curiosity when creating it. I chose the word “secret” to make the readers truly wonder what they will learn if they click. In class, we discussed how power words are important when creating a headline to make it more engaging to readers. For this headline topic i felt like the curiosity power words would work perfectly because they add a sense of urgency for the reader, as they don’t want to miss out on learning “The Secrets Behind This Year’s Skin Care Trends.” Removing the part of the original headline being “Going Back to Basics” and instead using “The Secrets Behind” adds so much wonder for the reader that it is more likely for them to click and want to know more.  Class Concept: In class, we talked about how different words, being the “Power Words,” can trigger interest in wanting to learn more.