2. Headline Intent vs Outcome (4 Marks)
Choose one headline you created in Part B, Q#1 Part B and answer the following:
a) What is the primary intent of this headline? (e.g. curiosity, urgency, clarity, relevance, emotional pull)
b) What action or response is the headline designed to trigger?
c) Explain why this intent is appropriate for the target audience you selected.
The headline I decided to choose from question one is “Stop Overcomplicating Your Skin Care! Trends This Year Are Going Back to Being Basic”. The primary intent of this headline is to make people who are scrolling through content actually want to stop and want to learn more. This is an emotional pull that makes people wonder, “Wait, I think I am overcomplicating my routine,” and “What does it mean by going back to being basic?” Now that we have their attention, the headline is designed to make them want to know what these trends are, so they will then click and read to learn more. The target audience is teens and young adults who follow social media trends, which aligns perfectly with this approach. People of this audience don’t want to miss out on any treads which is probably why this headline align whis me so much because I would say I’m a trend follower. Having this audience actually stop and think that they are overcomplicating their routine is a perfect way to pull them in.
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