3. SCC Advertising Program Headline (6 marks)
Create one headline for an article about the SCC Advertising Program, targeted to local graduating high school students.
You must provide:
a) The headline
b) An explanation of the information missing from the instructions
c) A detailed justification for your headline choice based on course concepts You are intentionally not being told what questions to ask
Headline: Start Your Path to a Creative Career at the SCC Advertising and Marketing Program
The instructions only give information about this being an article about the SCC Advertising Program, with a target audience of graduating high school students. What’s missing are some important details in the instructions that will help make a strong headline. Firstly, we were not told that it needed to be unique from other schools, so I considered that when making it. Including “Creative Career” helps it stand out from other schools with advertising programs. Secondly, we were not given information on the classes and skills you learn in the program. From what I know about being a student in this program, I know that coming up with something about getting a good career align perfect with what high school students might be looking for.
When creating this headline, I thought back to what would get my attention when I was a graduating high school student. I like starting it with “sart your path to a creative career” to get students interested in their future and how applying to this program is the start of that. We discussed in class how important it is to get people’s attention right from the start to give them a reason why they should learn more if they keep reading. I know for me I had a bit of a hard time deciding what to do post-secondary, so by highlight carrer oppositions right at the sart is important for grabbing attention. Overall, I feel like if I were in high school and read this, I would want to read more because it perfectly highlights what someone in that position would be looking for.
Leave a Reply