Question #2a

Why did you choose the specific image(s)? 

Your explanation must include: 

a) Business relevance 

b) Target audience alignment 

c) Image intent 

d) Why this visual works better than alternative visual approaches

The Images I selected directly reflect what Mindful Moving Wellness offers as a business. The first image is the yoga mat and blocks, which represent a very calm and inviting atmosphere with the neutral color scheme that stays on brand. The next two images highlight what you may be doing in one of the classes, like stretching and then doing movement exercises. The last image in the collage is the matcha drink from the Wellness Bar being one of the highlights of the studio. This ties in with the whole wellness theme because it gives viewers the idea of resting and recharging after a workout with a matcha latte. When all these images are placed together, they give the consumer an idea of what their journey may look like if they visit Mindful Moving Wellness. 

The images I selected align with my target audience because they are individuals who are interested in wellness and may be just starting their fitness journey. The images get right to what needs to be communicated to the audience, meaning that someone who doesn’t know much about yoga or pilates will still be able to understand what’s happening. With the soft lighting and natural tone in the images feels like a vary wellness focused environment where you can just relax. Additionally, for beginners, it makes the studio feel a lot more approachable and less intimidating compared to traditional gyms. 

Each image was selected intentionally to represent different stages of the customer journey when visiting Mindful Moving Wellness. It starts with arriving, stretching, moving and then recharging after your workout. The goal was to use very minimal text that works more as labels than an explanation, but still communicates the message to someone who has never taken a yoga and pilates class. 

The collage format I chose is a lot more effective than a text-based blog post because it is visually able to communicate. A lot of people would much reather what to look at a collage of images than read a lot of copy because I know I would for sure. When choosing an image, it should be able to communicate just as much as text and feel well-aligned to the brand with its cohesive color scheme and layout. I also decided to do a collage, unlike a single image, because I was able to show more of a story than only sharing one experience offered at that studio. Overall, it is much more engaging and easier for people to process compared to something heavy on text, as long as the image or images selected can get a clear message across.